Whole Foods
People are more health-conscious than ever, not just in their diets but also through exercise, yoga, and other wellness practices. They're also increasingly skeptical of traditional advertising and crave authenticity. With this in mind, we wanted to create a message that feels genuine, evoking a sense of growth, vitality, and a deep connection to the earth—without feeling like a typical ad.
Growing billboard. Seeds would be in the paper in the shape of the Whole Foods logo. There would be a misting system to water the plants.
We would place planters throughout the city, filled with organically grown fruits and vegetables that are free for anyone to pick. People could harvest the produce themselves, and the planters would be rotated and refreshed regularly, lasting for one to two weeks at a time.
